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    Custom Chenille Patches

    The plush varsity patch — looped yarn on felt, with real depth you can feel. Chenille is made for big, bold shapes: a block letter, a mascot, an oversized graphic on denim. We produce it in loop or cut finish, and add embroidered detail where the design needs sharpness chenille can't give on its own.

    Loop or cut finish

    Loop keeps the yarn closed for a neater surface; cut is sheared open for a softer, fluffier look. Same design, noticeably different feel.

    Hybrid embroidery detail

    Chenille alone can't hold outlines, years or small text. We stitch those in embroidery on the same patch — how every good varsity patch is actually built.

    Sized to be seen

    Varsity letters typically 4–8 inches tall, back pieces 8–12. Chenille rewards scale; below about 3 inches the texture stops reading.

    Sew-on done right

    Chenille is heavy. We finish with a felt margin that gives a clean stitching edge, so the patch holds on a wool jacket for years.

    How it works

    1

    Send the design and size

    Tell us the finished height, the garment, and whether you want loop or cut. Not sure? We'll recommend based on the look you're after.

    2

    Approve your free proof

    You see colours, proportions and any embroidered elements before production starts.

    3

    We make and ship

    Produced to the approved proof and shipped with tracking.

    Frequently asked questions

    Planning a varsity run?

    Send your design and quantity — we'll quote it and show you a proof first.